Our story

Read how the founder of DreamMaker, Petri Maatta, went from
waiting tables to coaching thousands of people

The DreamMaker Historical Storyline

From Web Designer to Waiting Tables

From Web Designer to Waiting Tables

My name is Petri Maatta. In 2001, I moved to Norway, one of the richest countries in the world. I had just finished two university degrees in four years. I felt very confident and excited to step into the ‘real’ world and make my mark.

I sent my CV to 25 companies as a web designer, but it resulted in nothing. Meanwhile, I took a job of washing windows and waiting tables.

The Entrepreneurial Dream

The Entrepreneurial Dream

A good friend of mine, Alex Tuesta, suggested that if I work hard at my own business for just three years, it would result in enough consistent income to be able to stop working full-time. I became eager to start my own business. I rolled up my sleeves and was well on my way.

Why I Had to Sell My Jeans?

Why I Had to Sell My Jeans

I took a job selling subscriptions for the WWF and the Red Cross, to people on the streets. It was -20 in the middle of the winter. The pay was only suitable for students, so it was hardly anything. I had no money to buy anything to eat for two months. Luckily, a friend of mine who worked in a clothes store gave me a pair of designer jeans.

In the evening, a female friend of mine commented on my trousers. I asked her if she wanted to buy them. She said yes! I went home later that night for the first time in a long time with a whopping 40 bucks which would last me for two months, until I received my low salary.

First failed idea

First failed idea

Alex and I, created a product called "Robin Wood", providing discount coupons, in exchange for free products.

From Delayed Payments to No Payments

From Delayed Payments to No Payments

I started developing websites for clients. I worked very enthusiastically but clients would pay late, or would not pay at all. It was frustrating. I kept thinking why don’t they pay me for my hard work? No profit.

Around Christmas 2005, I woke up one morning and my building I lived in was on fire. I was standing on the street in the cold, realizing that I had no home to live in. All my things were destroyed. No profit.

Easy Going didn’t’ go anywhere

Easy Going didn’t’ go anywhere

I started a travel agency called Easy going. It was all but easy-going; it was no-going. No profit.

Hope kept alive with 2 new companies

Hope kept alive with 2 new companies

I started two new separate travel companies. No profit.

Big clients but same old

Big clients but same old

I got two big clients. The same old pattern persisted: payments were late, if ever. No profit.

The End: Even after six years of continuous efforts, I was barely surviving

The End

Even after six years of continuous efforts, I was barely surviving. I couldn't even pay for the basics, like my rent. My girlfriend was totally disappointed with me. I gave up. I was done. I wished I was dead.

The Turning Point – Meeting my mentor

The Turning Point – Meeting my mentor

At a business meeting with J. Abraham in his office, he looked at me and said, “Petri, I’ve noticed you wear a lot of blue clothes. It’s an indication to me that you’re not doing very well financially. In fact, you might even be struggling”.

That hit me in the weakest spot.

Then he asked me how much I was earning. I said, “Not enough to live off”.

He then said that your beliefs make up your reality.

And asked me, ‘Have you seen that movie “The SECRET”?

I said angrily, "I watched that movie 60 days in a row and that stuff doesn't work!”

He said calmly, “It does work... and I want to show it to you. Because you have helped me so much with my business, I have decided to give you something great in return.

Would you like to learn how to become rich?”

I got goosebumps.

I wondered whether he was serious.

I replied, “Yes, I do want to learn.”

He told me, “You have to give me one year and I’ll teach you how to use the Law of Attraction.

I was ready.

King Of Norway!

King Of Norway!

I got a Law of Attraction mentor. My company grew fast. My income went up 30x. I hired two new people full time, then three more. After using J. Abraham’s secret method for just four months, I could not believe the difference. I had ‘enough’ money. I became the ‘King of Norway’!

It was now the clients’ turn to beg me. At the time, I didn’t have a website or a phone - only email - yet clients were knocking my door down to order. For practical reasons, I declined working with one specific client three times. He offered 100,000 USD and I finally told him yes after begging me to work with him.
(This company is, by the way, one of the top eight most visited websites in Sweden at the moment of writing.)

My time had come - Hawaii

My time had come

After many years of dreaming about going to tropical and exotic travel locations, my dream finally came true. I spent one month in Hawaii. I was on the beach while the rest of the world was working. I really felt I deserved this break.

>Found my soul mate

Found my soul mate

I met my soul mate and got married. I wrote three books, one of which was published in a major bookstore.

Financial Freedom and house

Financial Freedom

I bought a 130 m2 house with a garden in a sunny country. I paid in cash.

I worked part-time on my laptop from home


Daughter born. I worked part-time on my laptop from home.

Son born. I worked part-time

Blessed, Second Time

Son born. I worked part-time on my laptop from home.

Start of DreamMaker

Start of DreamMaker

I expanded my main business into another country and I created DreamMaker.